Is the Product and Marketing Funnel Model Dead?

First off let me explain what I mean by the Product and Marketing Funnel, and then I’ll share with you my thoughts on this particular business model.

Building your solo service business using the multiple streams of income model means that you are not only working one-on-one with your clients but you are also developing additional ‘streams’ of income, i.e. other revenue lines.

The problem with the one-on-one model (and this is the traditional business model that most service professionals work to) is that you are very limited in the amount of money you can earn because you only have so many hours in the day to work, i.e. you are trading time for dollars! With this particular model there are only so many ways to increase your income:

  • Increase your fees
  • Work with more clients
  • Increase your fees and work with more clients

However, there is a much better way to increase your income and WORK LESS, using the multiple streams of income model. This consists of working one-on-one with clients (working with fewer clients and less billable hours) but with the addition of leveraging your time and creating passive income products.

By putting all these three types of income generation activities together into one solo service business you are creating a multiple streams of income business, and in order for this business model to work you have to structure it in a specific way… and this is where the Product and Marketing Funnel comes in.

Now, I have heard many people try and put their own spin on this model by turning it upside down, twisting it around, calling it a different name, i.e. a Profit Pyramid or a Money Path, and even saying that the Product and Marketing Funnel concept is outdated.

However, I disagree because it doesn’t matter what you call it or how you present it the concept is still the same – you are creating a path for your clients to follow; in other words as your clients grow and progress so they move along to the next stage in your business where you can help them further.

The Product and Marketing Funnel is so called because if you imagine a funnel that is wide at the top and narrows as it goes further down, then as prospects enter your funnel at the very widest part via your free taste, they work their way through your services. Then as the funnel gets narrow, i.e. your high ticket products/services, it’s only a very small number of your prospects that will actually buy your highest-ticket product; therefore you can expect to see LOTS of prospects at the very top of the funnel (the widest part) and a smaller number of prospects when they reach the highest level (the narrowest part).

This is the nature of business – it’s how it works – regardless of whether you call it a Product and Marketing Funnel or something else! You will get LOTS of people at your lower entry points but only a very small percentage of people will invest with you at your most expensive level.

So, given that you now know that a Product and Marketing Funnel is nothing more than a planning tool to create a clear path for your clients to follow, how are you going to structure your business?

Ideally you want to offer three different levels of support and I like to refer to these as:

  • Low (free taste or entry level product)
  • Medium (group coaching program or private strategy session)
  • High (private one-on-one coaching/training/consulting)

(See, nothing complicated with that!) Within these three different levels you will offer products and programs that meet the needs of your clients at each particular level. And as clients work through your Funnel they’ll get more direct access to you but at a higher price point.

This is how the multiple streams of income business works – it allows you to serve many more clients than you could if you were working with them just one-on-one, and it also leverages your time, and creates passive income. A great business combination!

So, keep in mind that your Product and Marketing Funnel, or however you prefer to refer to it, is nothing more than a planning tool for your business.

(c) 2010 Tracey Lawton

Flying To Dubai – Airport And Travel Guide

There are direct flights to Dubai from most European and Asian cities, however if you are flying from North America or Canada then you will need to fly via Europe or Asia. However, looking on the bright side, this makes the flight cheaper and also gives you the opportunity to explore Europe with typical stop overs in either Paris, Amsterdam or London.

The main airlines for Dubai are Emirates airlines (www.emirates.com), Gulf Air (www.gulfair.com) and Air Arabia flies out of neighbouring Sharjah. if you are looking to keep the costs of airfare to a minimum then a good option is to fly Gulf air via via bahrain, or even Qatar airways via Doha. However bear in mind that connecting flights although usually much cheaper can be inconvenient – you may find yourself hanging around airport lounges for many hours doing that airport “game” of endless waiting followed by endless queueing, is it really woth it to save a few £’s?

it tends to be more expensive flying to Dubai in the June – August period and also over Christmas (in fact from the beginning of Dec right through to end Jan). So try and avoid flying at these times if at all possible – remember prices in the UAE are regulated, there are no bargain bucket shops nor last minute deals so book your flight as early as you possibly can to get best price.

On a side note Emirates airlines to date have a PERFECT safety record, they are not the cheapest airline but they are regarded as having superior service and that safety record is something worth taking into consideration!

Dubai international airport is the busiest airport in the Middle East, almost 25 million passengers in 2005 ( as a comparison Seattle airport handled 29 million passengers in 2005 and is listed in the top 30 busiest airports worldwide). Apparently the government are investing a further $2,5 billion in expansion of the airport due to rapid growth of tourist traffic. We should see Dubai international being listed as one of the worlds busiest airports in 2007.

getting to/from the airport is easy and inexpensive. You can choose from Municipality buses, airport buses, taxi’s or limo’s. Additionally most of the reputable hotels, particularly those on Jumeirah beach, will offer free transfers to and from the airport. Costs for are approx Dh1.50, a taxi will cost around Dh 60 to the Jumeirah beach area. ( The Emirates currecy Dh Dirham is pegged to the Dollar, so 1Dh = $1, simple!).

Other points you should note before planning a trip to Dubai – technically if you have evidence of travel to Israel in your passport you will be denied entry, also you must have at least 6 months validity from your date of arrival. Assuming you meet these requirements a 60 day visa is available on entry from the airport. There is no charge for a standard 60 day visa.

Lastly, as with most foreign travel, a little bit of effort in terms of learning the language can go a long way. Here are some simple everday words you may find helpful – “Marhaba” hello, “al-salaam alaykum” Peace be upon you (typical arab greeting), “shukran” thank you.

Guide to Seoul Hotels and Sights

Seoul, whose official name is Seoul Special City, is the capital city of South Korea. It has a population of a whopping 10 million people, and it has a large selection of Seoul hotels and attractions that are quickly becoming big in the tourism industry of the world. Seoul hotels are some of the most beautiful ones in the world, mixing together modern day architecture with the culture and original architecture of Korea.

If want an experience that mixes both modernity and Korean culture, check out the Imperial Palace Hotel located in the Gangam area, which has a long strip of beautiful and elegant Seoul hotels and is near Goex and the World Trade Centre. Inside, you will find everything you will ever need in a hotel, including 24-hour room service, satellite TV, yoga rooms, well-equipped fitness center, and many different types of cuisines such as Chinese, Japanese and Italian.

But your trip to Seoul should not stop with the amazing facilities in these Seoul hotels. Once you step out, you can choose from over 100 amazing museums that are found all over Seoul. The one that represents all that South Korea is-is the National Museum of Korea. It was established in 1945 and it has a collection of over 150,000 artifacts; so if you want to learn all about South Korea, this is the first place that you should head to after you check into one of the Seoul hotels available.

Because Korea has deep religious roots, there are a lot of religious buildings that have a huge impact on the history of Korea’s culture and politics. You can take a tour of the Wondugan, which is an ancient sacrificial altar where Korean rulers of the past held heavenly rituals. There are also a lot of Confucian shrines all over Seoul, ever since it was implemented as the national ideology in the 14th century.

Aside from the Seoul hotels and religious buildings, the parks are also worth visiting. The most popular park is the Namsan Park, which offers hiking and other recreational activities, as well as a breathtaking view of the Seoul downtown skyline. The metropolitan area of Seoul features six major parks, and the Seoul National Capital Area has a green belt, which is what is keeping the busy urban living apart from the relaxing rural areas that both tourists and locals love to go to in order to get away from the hustle and bustle of the city.

If you’re looking for the perfect photo that can be used as a souvenir and is better than anything you can buy from the gift shops found in the Seoul hotels you may be staying in, you could have your picture taken with a North Korean soldier at the demilitarized zone. An example of a demilitarized zone is the village of Panmunjom, which is a truce village on the border in between North and South Korea. This is surely going to be something original that you can add to your Seoul memories.